{Trend Report} What's Next for Color

Trend experts share how they forecast the future.


Every designer wishes they had a way of knowing what the future looked like, how we will live, and how we will want the spaces we occupy to make us feel five, ten, or twenty years from now.



Looking to the future is an essential part of designing spaces that are meant to stand the test of time, but it's not an easy task. Trends appear and disappear constantly and divining the future of design from it's ever-changing present is a full time job in and of itself. Each year designers across the globe such as Kelly Hayes and her team assemble a hue forecast, a collection of colors and moods that describe the zeitgeist of color. Scouring the design world for insight and inspiration, evaluating research, interviewing architects, stylists and designers, and traveling to trade shows worldwide, they look past paint trends. Looking towards product design, industrial coatings, fashion, flooring and architecture.


This year, the team saw that the design world is at an inflection point. Designers and architects are at the forefront of this sea change we are living through. With that in mind, Hayes' team builds a collection of palettes that incorporates of-the-moment design trends that opens a space for discussion of what's next in design. Four unique palettes signify a macro trend that design will take in the future.


CULTURED: Reflects a selection of natural neutrals and warm hues that represent sustainability and the idea of a natural home.


AMBITIOUS: A maximalist palette with darker hues and jewel tones.


SINCERE: Representing a digital shift, with some filtered colors and cooler color temperatures.


THOUGHTFUL: captures our nostalgia, taking hues from the sixties, seventies, and eighties, while updating them for a new generation of clients.




These trend forecasts focus on creating experiences that are relevant, essential and timeless. Be sure to share your thoughts on the ones that speak to you! Warmly,




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